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Notes from behind the counter

Short, practical pieces on menus, ordering, loyalty and the daily running of a cafe or restaurant in Egypt. No fluff.

15/10/2026 3 min read

Online ordering without commission: what you actually need to make it work

Delivery apps take 20–30% of every order. Ordering from your own link saves it, but only when five things are in place first.

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14/10/2026 3 min read

Paper stamp cards get lost and nobody installs an app. What actually works for small cafes, and how to size the reward.

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13/10/2026 3 min read

A digital menu is not a PDF behind a link. The mistakes we see most in Egyptian cafes and restaurants, and what to do about each.

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